Aida Pickering (00:00.000)

Welcome to the Unscripted Podcast. I am your host, Aida, founder of Unlimited Brands in lifestyle-folding line. And I'm your co-host, Simone, creator and founder of Meal Prep Venues. Every Thursday, we talk about something new, something fun, something practical or inspiring. Real, relatable, relevant, and above all, unscripted. So turn up the volume on your drive to work or grab your glass of wine, sit back and enjoy the show.

We like to keep it.

Aida Pickering (00:31.83)

All right, folks, welcome back to another episode of the Unscripted Podcast. I am your host, Aida Oldman. And I do have a special guest with us today, Fatima Bey. Thank you so much for coming on the show. How are you today?

Thank you for having me.

Absolutely. All right, girl. So I have read through your summary, but just like we like to do with every guest, tell us a bit about yourself. What makes you this incredible businesswoman and coach and teacher? We want to know from you who you are. Share with us.

Well, to give you kind of a brief summary, I am a dual entrepreneur, first of all. That means that I have two businesses. The first business that I started many years ago at this point is called Mayabishai and I am a professional seamstress, dressmaker, designer and sewing teacher. So I specialize in wedding gowns. I make and design wedding gowns. And we're heading into wedding and prom season right now. So woohoo. I actually look forward to it. It's a different kind of busy, but I look forward to it because I like it.

and, also I am a mind shift coach. Okay. So, that means especially niche life coach in short, for those who don't understand what that means. My focus is to shift your thinking. Like I don't just give you tips and tell you what to do. I literally shift your thinking before I do anything else. Then we can talk about tips and everything else. So that that's, that's my methodology, but my areas of focus as far as coaching goes, our balance.

Fatima Bey (02:04.886)

because everything in life that works has balance and all of us are in balance somewhere. So I help people to find their balance in whatever particular area they need balance in. And I don't mean chemical, mental, that kind of balance. I mean, you go too far in one direction when it comes to relationships and you just need to be balanced. So you go too far at work, which causes problems. You just need some balance and then you'll work.

And one of my other focuses is, Helping you to find your purpose and your, your specific individual purpose. And I am unafraid to dive in there and be really specific. Sometimes people are general because it's the safety zone. I don't believe in safety zones. I believe in, being real and effective. So I help you to find your individual purpose. I don't just tell it to you. I'll help you to find it yourself. And then, I also help you once you find your purpose.

I'm a firm believer that you should take your purpose and make money with it. So helping you to take your purpose, passion, gifts and talents, which really at the end of the day, they're all part of the same thing and turn that into a career or business, you know? And then my other focus, my other fourth focus is teenagers. And I have a, so I'm also a host of MindShift Power podcast. It's a podcast for genes and the adults who work with them.

I also do speaking engagements, public speaking, a lot of online stuff nowadays. And I also go to high schools and do workshops. I do online workshops as well. So all of that is wrapped up into my mind shifting.

Yes, mean, absolutely. mean, there was no way that I was going to be able to share all of that. And that's why I love giving this space for a guest to just, you know, tell us a bit about who they are, because you don't want to take away from all the experiences that led you to where you are today and being able to build the business that you have and go to the speaking events and really work with people that are ready to shift their mindset, you know, maybe from effects to growth or even just finding their passion. feel that

Aida Pickering (04:17.4)

That's like, what's your purpose is such a big question that it does require work, right? And so a lot of the times it's something that you can't do it on your own unless you really have a lot of time for you to dive into what that will really look like. But it's nice to have someone that can actually that has the experience in helping you, know, shift that mindset, right? It's nice to have someone that has done the work themselves and that have

ultimately built a framework that has worked with other people that you're using over and over again. Obviously it's customized, right? You know, it's not like one size fits all, right? So I love that you have found that passion for yourself where you want to help people be the best of themselves by finding their true passion in life. The big question that I have, because finding your purpose,

Absolutely not,

Aida Pickering (05:13.888)

or knowing what is your why is so hard, how do you do that with your clients? I know you said you will ask the tough questions, you will help them get there, but what does that exactly look like? If I were to want to work with you, what does that look like?

Well, without giving away all my secrets, I'll give you the generalities without and not all the details because the generalities, you know, the principles by which I work and then the details are going to change per person because everybody, you know, as you said, doesn't operate the same. So actually I don't approach everybody the same. I don't even use the same verbiage with everyone because I assess who I'm talking to first and then I approach them with the words that are going to be effective for them.

I'm not interested in being impressive as much as I'm interested in being impactful. So that mindset is my mindset as a leader, as a speaker, as a teacher, as a podcast host. So with that mindset is how I dive into coaching or working with someone. One of the first things that we need to think about, what I'm gonna say you've heard other people say,

in different places, but I don't usually hear people say this all in one place. So one of the first things you want to look at when it comes to finding your purpose is what did you dream of when you were a child? Because let's back up a little bit. Let's go a little deeper into just the surface conversations people typically have. Let's back up a little bit. If I want you to sweep the floor, what do I need to give you?

the tools to be able to sweep the floors for the broom.

Fatima Bey (07:06.382)

Exactly. I need to give you a broom. I don't know if you believe in God or not, but I do. And that's where I come from. So that's what I'm going to talk from. Yeah. When God created you, when he created me, he had a purpose in mind. He said, I need XYZ done. I'm going to create Ada. I'm going to create Fatima. And then now that I need her to do this, I need to give her the setup for it.

We call those gifts and talents. So when we, those dreams that we were literally born with, we need to go back to them and revisit them. What did I dream of as a child? Now, in most cases, unfortunately, and this is not just an American thing. I don't care what culture you come from. Most of our cultures beat it out of us. When I was little, I used to dream of being a lawyer.

and you've been told how stupid you are most of your life. You've been told what a loser you are. You've been shown that you're from the ghetto. You're from the sticks. You're poor. You can't do nothing. Blah, blah, blah. Whatever the details are. You don't speak English well enough. You're stupid. Whatever the details are, it's been beaten out of you. So now you no longer believe in that dream you were born to do. So then you start working a job and you're miserable. You're doing drugs. You're having sex with everybody. You're doing this. You're doing that. You're trying to find a relationships.

but you're not finding the happiness that you meant to have because you still not fulfilling your purpose because you run it from it because you believe the bullshit you were sold. So that's a part of it. Let's go back to your childhood. I'm just explaining why. What did you dream when you were a child? The second thing that you want to look at is what pisses you off? Now let me be more specific when I say that.

I don't just mean it pisses me off when people leave the milk on the counter when it should go in the fridge. No, I mean, what gets you righteously angry? What gets you so upset? It is so wrong that things are out of order. And some people like seriously get upset about that. Sometimes there's a reason for that. They're not weird. They're not strange. That's actually where they're gifted.

Aida Pickering (09:23.129)

Okay, okay.

What makes you mad? Children being abused. That's my example, because that's me. People who misuse and abuse young women and children. Nothing gets me more angry and makes me just want to see red and wish the purge was real. Let's just say that. You know, nothing makes me more angry. But those are the things that I, because those are the things that I meant to work on and focus on. And that is what I do. I do tend to work with young women a lot and women.

They'll send to me my focuses and children. used to teach Sunday school. I've worked with children all my life. He's a youth coordinator. I just in different capacities. I, you know, I've done a lot with children, but so what you are meant, what the thing that angers you the most, the thing that with righteous indignation, it's probably the thing you're meant to change. There's a reason why certain things piss me off that don't bother you that much. And I'm not talking about irritations.

I mean, righteous indignation, because that's a different level of what makes you angry. That's number two. Number three, what are your gifts and talents?

Well, that's a tough question.

Fatima Bey (10:36.67)

Number one was your dream. Number three is what are your gifts and talents? And that is a tough one. And the reason it's a tough one, because again, it's beaten out of us through our society, through our families, through our culture, through whatever, because the details are going to be different for each of us. But we're told what we're supposed to be and what we're not supposed to be and what we're good enough for and what we're not good enough for, et cetera, et cetera, et cetera. So we're just never told that we have any talent. We're just raised to breathe and eat and fart and watch TV.

And that's it. You know what saying? We're not, we're not told anything. know, nobody points out to us what our gifts and talents are. That's not true for everyone, but that's true for a lot of people or the people around them just don't recognize it. And so they don't know to say, you know, it's not that everybody rounds them a jerk, a jerk or something. It's just that sometimes they don't know. I don't know what your gifts and talents are. So I don't know what state you. So you have to go on a journey of self discovery for yourself. You cannot expect anybody to walk up to you and hand you

your life's book and say, here you go. Here's all the answers for you. Life is about you finding it. That's how you build yourself. That's how you build strength. That's how you develop. It's not supposed to be easy. Duh. Everything is an easy person. but if you take those three things and you marry them together, that's when you could find the right career. So, you know, you go from purpose to my purpose is to help.

children. Okay, there's about 40 different positions in which you can do that. So take the, let's take those three things and marry them and you'll be able to narrow down what positions are gonna work for you and then you'll be fulfilled. You know what's not fulfilling? Money. Money can buy you stuff, but it can't fulfill you.

And that's the problem. Cause if it could fulfill you, would be no rich people killing themselves. There'd be no rich people depressed. There'd be no rich people in rehab. And we have all of that because money isn't the answer. Money answers things. It answers stuff and money's great. And we should, we should definitely have some. There's nothing wrong with going after it. Absolutely nothing wrong going after it. But when we try to put a square peg in a round hole, which is what we're doing when we seek after money as the top priority.

Fatima Bey (13:01.536)

It doesn't fit. And then we actually end up more miserable. it's what? Go ahead.

No, no, no, no. I'll let you finish because I have a couple of questions here to hit you with.

It's why I'm so it's part of reason I'm sure you can hear my passion. I'm so passionate about people finding that because when you find that your happiness isn't in a one, two, three step, your happiness isn't fulfilling your purpose. A dog is happiest being a dog. A dog is not happy trying to fly cause he doesn't have damn wings. You know, and so often we are trying, we're, you know, we're a parakeet trying to be a giraffe. It doesn't work.

when else are you not? Yes.

And because we don't know who we are, just believe whatever we're sold. Which sidebar is one of the reasons why...

Fatima Bey (13:56.524)

women who get into prostitution, sexual exploitation of all of its kinds, because there's many different kinds, 99 % of the reason, they didn't know who they were and some little pimp asshole told them who they were and they believed it. And they took it because they had no other answer. And I'm not just saying that off of a concept at top of my head. I'm saying that because I've actually worked intimately with people in that industry and victims as well.

Well, here is a couple of questions for you because I mean, you make a very good point because you see that every day where people end up doing things that you wonder why. You end up wondering why they became a drug dealer. You wonder why they ended up being part of it, you know, a gang, you know, you wonder why, you know, they started a certain way. maybe it's just they started being successful for a reason. Maybe they were chasing money and then all of a sudden they lost it all and they're unhappy.

You you wonder like why people went into certain directions in their lives, but I absolutely agree when you say that when we don't know who we are, we end up taking any path that comes to us because there are opportunities every single day. There are opportunities every single day. are different paths we can take every single day, but some can look very attractive, but you have to know the reason why you're pursuing those opportunities.

Because if you don't know what you want, you're pursuing them, you will get to that finish line and you'll say, wow, this finish line was not what I expected. I actually wanted something else. I wanted something more. So one of the things that I wanna say that really, that I feel like we don't talk enough about, and actually we get shut down a lot is when someone is angry and the word that's usually used is passionate about something. I feel like when you say someone is passionate about something,

it kind of has like, like, I'll take for example, in corporate America, where it says, she's too passionate. It has a negative connotation. So then he then internalize that and do not think about why we're so passionate about certain things. Again, like being shut down by society's, know, expectations of you when what you should look like, what you should be.

Aida Pickering (16:19.852)

And so when you hear passionate, you're like, okay, well, I guess I'm not supposed to be passionate, but you're right. When you're so passionate about something, there is a message, there is a whisper there. Why are you so passionate about this? Why are you so angry about something that you feel isn't right? And what can you actually do about it? So I love how you put that. Think about how angry you are certain situations. Not every day-to-day things.

the clock, well, the daylight saving, you know, I get upset at it every, every spring. I'm like, my gosh, I'm losing an hour, you know, like.

I know I hate that.

Yes. And so how do you get so obviously when you're you're having these conversations with people and you're getting them to be more vulnerable about, you know, the things that get them upset. How do you help them judge what is that angry passionate thing? Because we can be angry about so many things. Right? Right. How do you how do you differentiate differentiate something that yes, you can be angry about because you're human versus

You're angry about this because this could be your life's purpose. How do you help them make that difference between the two?

Fatima Bey (17:41.038)

I usually can see it right away. Like literally I can see it right away, but I don't tell them because as a coach, I don't want to just give you information that doesn't help you be telling you, here, you're meant to be such and such. then now go on that path. That's, that's, that's not an anchor for you to continue on that just because I said so you need to discover it for yourself. So I will ask very specific questions in the midst of conversation. it depends on the details I give me.

And I'll ask, okay, what do you think that is? And I'll start to list things off and then I'll say, okay, and we'll talk about each one and then I'll break it down. Are you, you angry when people stub your toe? Okay. We all are big deal. You angry when someone jumps in front of you. Okay. That's normal. Are you angry when someone jumps in front of you, but also equally angry when someone jumps in front of you in line? Are you also equally angry?

When someone else does the same thing with a different look to it. Okay. Now let's talk about what the root of that is. So it is, there's a lot of psychology involved. So sometimes it's because of what was done to you, but sometimes it's because basically in short, look for patterns. What I look for is patterns. There are many details that I can't stay here because this is not long enough, but there are a lot of details that go along with that. But in short, what I look for.

Hatter. Yes.

Fatima Bey (19:09.676)

and listen for his patterns. And what I get them to see is patterns. And then we talk about the explanation of them because then they can see, so what really bothers me is when an underdog is mistreated. The girl who always stuck up, the boy who always stuck up for somebody at school that they didn't even freaking know. There's a reason for that. They're usually the youth advocate. They're usually the one who's meant to be a family lawyer.

or, you know, whatever, there are many different positions in which you can take that talent. So what people have to recognize is transferable skills. That's the term we use in corporate America, but it's really your gifts and talents and okay, where can you apply them? Cause there's so many different ways. in order, know, basically to get people to recognize it is I get them to see it through a series of questions and a discussion with their details, not just generalized.

All purpose, I don't do all purpose messages, even my podcast episodes. I'm not talking to everybody and I don't plan on ever talking to everybody. I'm talking to very specific people because I don't believe in watered down messages because a watered down medication doesn't work, it?

Nope, absolutely not.

Did I answer that well?

Aida Pickering (20:25.614)

You certainly did. You certainly did. I love that. Love that. okay. So what is coaching or yeah, what does coaching look like with you? So like, let's say someone is listening to the show right now and they're like, you know what? I like Fatima's vibe. I like how she's just like really speaking to me. And I feel like I really need to talk to someone like her and try to dive into like who I want to be and really try to understand what my passion in life or my purpose in life is. Where did I start?

Okay, where do they reach out to you? And then do you have like a program? And is there like a length of that program that you can share with us? Yes.

So what I do is I do customize packages. I did used to have preset packages, but I found that they don't work with most people. I don't just sit there and go, well, six weeks and we're done. So some people, six weeks and we are done because they're far enough ahead that that's all they need. Some people need two years. Some people need, you know, so we all need different things. So I customize the package, but everything is communicated upfront. not like,

a surprise later or something. So it's a discussion between the two of us and an agreement before we get anything started. But with me, I really like to get to know the person and find out what their real needs are. And they need to be ready to for change. Because some people, I'll tell you, I'll be real honest with you. Those who are looking to come to a coach because you want somebody to powder your booty, please pass me by. I don't want you. I don't want to be bothered with you. I don't waste my time with you. I want real results. I really get a thrill out of watching people

change for real and be better. So I get fulfillment out of it too. And I will be very disappointed if I can't make change. You can't make change with somebody who's not willing to change. So number one, be really, be willing for change for real. And I'll walk you through it. will, and you can go through it your own pace. You don't have to go at my pace because everybody's pace isn't the same. And I do understand that I customize everything. but in order to, for people to find me, just go to my name, Fatima Bay.com F A T

Fatima Bey (22:30.486)

I-M-A-B-E-Y dot com. And all of my information is there. Yeah, and even if you Google my name, you'll just, you'll find a lot. It's all me.

So it's customizable. You're obviously very relatable. We got the website. We'll make sure that we add that in the show notes so folks can just click on it and go straight to your website. You know, one thing that really stood out to me real quick before we wrap up today is I'm actually curious, how do you find balance between coaching and being a seamstress? I love wedding dresses, by the way. I wish I could wear wedding dresses every single day, but how do you find balance between the two?

I won't lie, it's hard. It is very hard. The good thing about the bridal business is it's seasonal. It's also the bad thing about the bridal business. I'm extremely, extremely, extremely, extremely organized. I have to be. And I'm very stingy with my time. I have to be. So I try to be as efficient as possible and automate everything that I can. Some things can't be automated, but...

I try to automate everything I can. And I always am learning more. Like I will never stop learning. I never think I know everything. Even as a, I'm a master seamstress, literally that's my title. I will never stop learning, try to learn more. I watch other YouTube videos because there might be something else I could learn.

Yeah, obviously. Yeah, we all learn something. I mean, we learn something new every single day. Absolutely agree with that.

Fatima Bey (24:06.424)

For me, I will not lie. It has not been easy trying to balance the two, but what my initial intent was by doing both was to use my already established sewing business to make sure that I'm paying the bills while building the mind shifting business, while building the coaching business. I am still in that process. So that is how I'm doing it is I'm shifting over to

I have been and like I said, still in the process of shifting over to primarily focusing on the mind shifting. Yes. So, it's not easy.

love the fact that you're actually in two businesses that kind of work hand in hand because I think about when I was getting married last year and know, wedding planning and trying to find the right dress and you know, making sure that I was happy with it and I would have appreciated if the person that was helping me figure out my dress that they had inspirational things to say or like they had

ways to help me calm down as a bride-to-be and just make that whole experience a little bit more exciting. mean, it was exciting because family was there and all those things, but there were moments where I was doubting, okay, does the dress look right? Or maybe I'm overthinking it, or okay, yes, I mean, it's gonna be like a wedding in Mexico, so it's gonna be hot. Am I thinking too much into this? I'm spending a whole hour or so trying to figure this out.

And I think sometimes it's nice to have someone just say those very key words. You wouldn't be telling me, this is the dress you need because this isn't that. You would be most likely asking me questions. Now, me get to that, yes, this is the dress I want or you know what, maybe let's do more tweaks or maybe let me look at other dresses. So I absolutely love that you have actually paired those two together. So that's awesome.

Fatima Bey (26:07.734)

It's interesting that you say that because most people actually don't, don't connect those dots. but you're absolutely, you're absolutely right. and that's one of the reasons why I have been doing it for so long because, and, I work by appointment only, I do not have a storefront. I all of each location that I've had my business in what it passed to have been in business buildings, office buildings that you don't suspect me to be in.

Okay. And then I'll convert it into a shop and I do that on purpose because I don't want walk-ins. I don't want people disturbing my time with, with my customer. And I give people that one-on-one service and I absolutely love it because it is an opportunity. I, I can tell you so many, so often, it's not like this happens every single time with every customer, you know, I'm not super woman, but very often with customers, know, a wedding is a stressful time and they will start talking to me about.

this, what they've been going through with their family and what they're dealing with and what's stressing them out and dah, dah, dah, dah, I'm, I'm, I'm an objective listener. So it's easy to talk to me and I'm not going to run around, the newspaper or anything. know what I mean? So people do it sometimes they need that, that stress relief, you know, and then sometimes I can tell that they're stressed when they come in. And, by the time they see me, they're, they're not as stressed, but

Once in a while, you know, I see somebody, they're very stressed and I could tell. So I start cracking stupid jokes that you can't help but to laugh at because they're just not to laugh at. Right. I do that a lot. use humor as a tool quite often because people need it. You know, I see the people need it. So marrying the two. I also want to say doing the two together. Yes. I'm a dual entrepreneur and yes, parts of it is working, but there's also parts that haven't worked. There's also some failures that I've made.

And I'm not going to lie about that because I don't want people to think that, well, she just has superpowers. That's why she can do it. Nah, I'm just as human as the rest of y'all. And I haven't made some mistakes in trying to figure out how to balance all of that out. But those mistakes make you better, you know? And I'm going to use those mistakes to teach others.

Aida Pickering (28:22.306)

Love it. my gosh, you couldn't have said that any better. my gosh, this is so, so good, guys. I I absolutely encourage folks listening right now, reach out to Fatima. I feel that in just a little bit that I've been able to talk to you right now, I can really see that you care about really the person that you're talking to. You're not about necessarily like the, my gosh, I have a new client and I get to help them see their purpose, but then you're really not

helping with the process, right? You're just there for, just because you're a coach, right? You care about the people that you work with. That's at least what I get. And you're really trying to really make an impact in those lives. And hopefully those are like, you know, it's like a ripple effect, right? You impact that person's life and then it can also impact the lives of people around them. And I honestly think that because you have something that

helps touch so many different lives. mean, if you work with a mom, I'm sure that by her aligning on the things that she wants to improve on or her finding what that purpose is in her life, she will pass that on to her kid. And maybe that kid will end up working with you, right? Because again, you work with kids as well. I just feel like it's a beautiful circle where we end up like having some support in this journey called life.

There's no better journey than that of self-development and to have someone as a coach like yourself be able to support us in that process. I mean, what more can you ask for, right? Every single day is different. Every single day you wake up, life will feel different. But what if you were able to have like a set of tools, right? Just like you said, you know, when God created us, he said, okay, here's what you'll need to go through the motions of life, right?

So if you have a coach that allows you to have in your toolbox, things that will help you manage how you feel, how you think, and ultimately getting to that big why that we all wanna know, I mean, this is pretty awesome. I love this.

Fatima Bey (30:32.842)

I want to say one more thing. also believe, I don't focus on only your personal goals, only your business goals. You are one person doing both. So I focus on you. And if you are in the right mindset, cause everything we do comes from in our brains first before we act on it. So everything, if your mindset is correct, we will start to see it manifest itself in your career, in your business.

in your home, with your friends, at your parties, because you are in all those places. And the good you and the messed up you is in all those places too. So, you know, dealing with your mentality and dealing with your mindset is, is important. And it's important to shift your thinking so that you can be successful because sometimes we keep walking on a broken leg and wondering why we can't run, duh. Let's fix the leg.

I love that. There is one thing I do have to ask you real quick. So I love that you called yourself the mind shifter or the mind shift coach. It looks like in a notes that you shared, which I feel like we should, we should definitely mention here. I mean, you, want best of Albany 2022 in a category, right? She also has YouTube channel folks. mean, you'll see that on her website.

And obviously, like she said, she's most of her podcasts, MindShift Power podcast. So I don't know, I just wanted to just highlight this because I was looking at your summary real quick because I was really impressed by the bio that you sent to us. So again,

to add something. didn't put this in the bio. So you didn't even know this, but I want everybody listening to go to mind shift power podcast and listen to episode number two. number two is a 17 year old girl. It's called real change. A 17 year old girl that when I met her, had no self. She had very low self-esteem. She had no idea that she was gifted, that she's intelligent.

Fatima Bey (32:43.49)

and that she has a purpose. She now knows what that purpose is. She was just accepted into a good college. She's going to become a family lawyer and she's literally on the track to do that. When I met her, she wasn't even sure she was going to finish high school. Wow. And she was in a toxic relationship. That's so she, if you want to hear what my coaching actually looks like, listen to her, listen to her.

You heard it folks, episode two, go check it out right now. Fatima, if there was something of an advice that you could give to somebody right now listening to the show, what would that be? Or what was the best advice that you've ever given to somebody or that you've ever received? What would that be?

those are different questions.

We're both, I guess.

I would say start to question how you view yourself and why. Why do I think XYZ about myself? Good or bad? Why do I think? Cause if we start to examine that, it'll take us down a rabbit hole that will lead to other things. And when you start to do that, self discovery becomes a lot easier, but you got to be open to it first.

Fatima Bey (33:58.638)

Absolutely. If you want to be comfortable, then you're not looking to grow. You should probably move on. Go have a party and sit down and go nowhere. But if you're looking to grow, would start, I would start there with some introspection and asking why is the first part. There's so many things I could say, but I know that a lot of introspection, true, real and deep, not shallow, not surface, but real deep introspection is actually what is needed.

for most people who are looking for a quick fix. And introspection is not a quick fix. Sorry, it's not. And I know that that is one of the greater needs. So that's why I'm saying that as advice when I could say many other things. One of the greatest needs I see is the willingness to do that. That might be uncomfortable, but you gotta get uncomfortable if you wanna grow.

Yeah. All right, folks, you have two homework. And it's a question, good or bad, whatever comes up to you, do the work and to go listen to episode two of our podcast. Fatima, it's been a pleasure having you on the show. Thank you so much for making the time. I absolutely enjoyed talking to you. Simone was jealous that she couldn't be here and enjoy this convo with you. But yes, thank you again. And I do hope that we talk to you very soon.

Thank you for having me, I really appreciate it.

Bye!

Fatima Bey (35:20.664)

Bye bye.

And that's a wrap! Thank you so much for making us a part of your day. We really hope you enjoyed today's show. We release new episodes every Thursday, so make sure to subscribe to this show and never miss an episode. You can find us on all the major FunBorns. While you're at it, help us spread the word. Tell a friend and leave us a rating on iTunes. and let's be Instagram besties too. Follow us at underscore the under...

podcast and let's connect until

Until next time!

Music (00:00.078)

Fatima Bey The MindShifter, shifting minds all over the world

Fatima Bey (00:12.226)

Before we jump in, this conversation comes from my second guest appearance on the How to Podcast series with Dave Campbell. Dave invited me back to talk about what I've learned after two years of podcasting, the systems I built, the mistakes I stopped making, and why impact matters more than numbers. If you're a podcaster or thinking about becoming one, this one's going to hit you right in the purpose.

Dave Campbell (00:41.134)

Welcome back to the How to Podcast series where I get to talk to my best podcasting friends, which is great. And we get to talk podcasting. You're going to learn a lot from my guest today. She's returning after two years out into the wilderness of podcasting. She's come back with everything she's learned and all of her trophies. And it's amazing to see somebody do so well in podcasting and love it and serve their community so well. Fatima Bay is one of those amazing people.

You've never met this person. You're going to fall in love with her the moment you hear her voice. You're going to love her podcast. And for anybody that's designing a website for your podcast, I'm sending you to Fatima Bay's website because you are going to see things that I don't see on other websites because this person pours her heart into her community and shows up in such spectacular ways.

Every time I speak to this person, I'm inspired. I have homework to do. And it just shows that you can learn so much when you just listen to what other people are doing because Fatima does it so well. Fatima, welcome back as my guest co-host. So glad to see you again. Welcome back to the show.

Fatima Bey

And thank you for having me. First off, want to say I was sneaky. The real reason I came on was to tell you how good Dave is. You see, I am successful in large part because of a lot of advice that I've gotten from this man. He does a lot for free and he puts his heart into it. I really genuinely appreciate it. There are, there's so many things that I have done, not just with my podcast, but that I've inserted and grown within.

all the branches of my brand and my business, you planted the seed. For you guys listening, when you hear Dave say stuff, just consider it seeds, water it and let it grow. Because that is what has happened with me on so many levels. So let's talk about some of those levels. What I have learned over the past two years is a whole lot. So when I started my first episode,

The day of recording, what is today's date? August 26th, 2025. My first episode aired August 15th, 2023. So we're at about the two-year anniversary. So I'm over 100 episodes now. And I'm consistently once a week, I've only not aired my podcast twice in the past two years. I took a break and made an announcement, then I'm taking a break. And I feel like that's okay. We should do that once in a while.

Yeah.

Fatima Bey (03:23.354)

And, but over the past two years, I've learned a lot. for, I'm saying this because I want other podcasters to be encouraged and to hear, you know, my journey and see what resonates. So when I started my podcast, I was already organized. And they've had me on here right after I started, actually. I think I was only maybe six months into it. I don't remember. But, you know, I've learned so, my gosh. And I've learned and grown so much. Okay. First of all,

Let me tell you this. As of this moment in 2025, so far, my podcast, which is called MindShift Power Podcast, has been put on nine top podcast lists. And one of them is by FeetSpot, which everybody in the world knows that's a big deal. For FeetSpot, it was top 10 teen podcasts in the world.

for those of you don't know, my podcast is focused on teens. It's international and it's focused on teens and all of the issues around them. sometimes it's focused on the adults who work with teens as well. So anyway, I was on their top 10 list and I was number four on that list. Let me tell you, I worked my behind off for this podcast. I was so elated to see that I got put on top podcast list.

And I didn't at the time yet realize what a big deal it was to be on that list from feed spot. That's kind of like being put on the people's top 10 sexiest people in the world list, which they haven't gotten to me yet, but they'll get there. Right? So it's like that level within the media world. So I quickly learned that and I was like, oh my God, and then that not only was on this list, I would have been happy at number 10. Heck, I would be happy at number 11.

Dave Campbell

Here you go, it's coming.

Fatima Bey (05:16.29)

But I was at number four. I was like, what? I was like, number four, that's high up on a list. I was like, wow. But now it's a badger on. Oh, you know it's on my website. I tell everybody. Because, you know, I've worked really hard for it. But my point in saying that is not just to say, oh, look how great I am. I worked very hard to get to the point to be able to say others are recognizing me. And for those of you listening right now, there's so many of you that...

have good content, you have good stuff to say, you either hold back on us, which is so bad, and you water down what you have to say, which is so bad, and then because you don't get the numbers that you think you're supposed to have, you quit. Or because you feel like you're not getting the attention you want, whatever the reason is for you, you quit. Something I have learned, and I know Dave, know this by heart.

I did not realize that most podcasts don't make it past 50 episodes. And I was like, what? I remember Buzzsprout sending me a congratulations letter. You've made it past 50. I was like, why is that a big deal? I didn't get it because I was just like, well, of course I'm not going to stop. That doesn't make sense. That's just how I think. But because when I started this, I want to explain to you why I'm still going strong with it and why I believe I'm going to be in an even better position a year from now.

because I refuse to quit.

Podcasting is not easy, you know. If y'all do it, you know, it's not easy. It can be difficult and being consistent is probably the hardest part actually, I think. Being consistent, I would say is the hardest part, especially if you have family, you have another job. It's a side job in and of itself, you know, and not everybody has the time and dedication to put towards it that I have. I totally understand that, which is why there are plenty of tools out there to help you to speed that process up. Dave talks about them all the time.

Fatima Bey (07:14.182)

And he's got plenty of them on his website. but being consistent is how you get to that point. How did I get to the point when I don't do my podcasts to get numbers, at least not in the traditional sense, not in that way. I'm not up there going, hey, look at me, put me on your best list. I didn't ask me to put on any of those lists. They found me. I didn't find them. know, it's because I'm consistent.

Dave Campbell

Nice.

Fatima Bey (07:43.744)

and putting out quality content consistently. That's it, that's mostly what you need. Even if my sound wasn't that great, well, not too bad, but even my sound wasn't perfect, and I don't think it's always been perfect. And unfortunately, sometimes it's not gonna be perfect because I interviewed people all over the world who don't always have reliable, stable internet, and so, and they can't always get as quiet as the places they need. But the quality of conversation is more important than the sound.

So I'll deal with it. I'll do the best I can, but I'll deal with it. But anyway, many of you listeners, sometimes, for those of you listening right now who are podcasting, you can't be successful at what you give up on. You absolutely have to be. But here's the key thing that makes me and other podcasters like me different from most. What's the reason you're podcasting in the first damn place?

Dave Campbell

For real. Come on.

I started off, my podcast is focused on youth. My podcast started off as I want to bridge the gap between the youth, the teenagers at the time of the US and Canada, and the adults who create programs and laws for them and the parents. I wanted to bridge the gap between them and the adults who are always around them. Well, now I've gone international.

I forget when I went international. I think it was late last year or earlier this year. I've gone international. It was earlier this year. And now I feature voices from all over the world. Still team focused, that's not changing. Why do I do my podcast? Dave, can you tell the audience why I do my podcast?

Dave Campbell (09:23.084)

Hmm. Well, I remember the early conversations around your show and your passion for youth. Yes. And your passion for your audience. That's been evident from day one. You knew who you were talking to, who you wanted to reach. I want you to explain to them why it's so important to talk to these kids. Because that came through from the very first time I met you.

Fatima Bey

I wanted them to hear that from you because I can say it, but hearing it from the person who received it is different. You know what mean? Why do I do it? I do it because I do this podcast, not because I'm bored, and I'm not even doing it to build my brand. I'm a mind shift coach. I coach people, I do group sessions, I do speeches, I do speaking engagements, I do a live every Monday and I talk about different things.

Dave Campbell

I know, that's cool.

And I do that again because of for real. I do that because of you, because I've been told to do it for a long time. But you said something to me right at the right moment during one of your, what do you call them? The meetup part. One of the meetups that we had. And you and there was another Dave there were saying the same thing to me at the same time and it just hit at the right moment. And I started doing lives at the end of last year because of it. And it might've been November when you said it to me in December, I started my

Dave Campbell

Meetups.

Dave Campbell (10:45.068)

Yeah. Dave and I both showed up for your first live.

Fatima Bey

And now I made. You know what? forgot about that. You did. You really did. You guys were there. You're like, yeah, I was like. But I real genuine support, not not people who just say stuff and don't do it. But anyway, I'm going to back up to what I was saying. I started talking about life and got excited. So the reason why I do the podcast isn't just so that I can.

Dave Campbell

Both of us were there.

Fatima Bey (11:14.774)

get numbers or be seen, it's about the impact. I'm not that interested in being impressive. Impressive to who, for what? I'm interested in being impactful because that is more impressive. Most people don't think about it that way. I'm interested in being impactful. So if I have an episode that can change a life, mission accomplished, So my point in saying all of that for you listeners who are podcasters.

Maybe you're thinking about starting a podcast. What is your, as Dave would say it, what is your why? I'm gonna say, what the hell you doing it for? That's what team is for a different way to say it. What the hell you doing it for? And I say it that way because if I say it with an attitude like that, you respond differently than a nice way that Dave will say it. But you need to talk to yourself like that. I don't mean beat yourself up. I mean, be real in your face like.

What is the drive? Because that might stir up the drive in you. That's why I say it that way. Like, what the hell are you doing it for? Well, now you feel defensive. Well, I'm doing it because I want to help people with AI so they can have better jobs in the future. OK, so now we know your why, because I just heard your passion. You know what saying? So sometimes you have to, I will say things like that. And then I'll also say just as nice and sweet as Dave will say it.

Dave Campbell (12:30.495)

Hmm.

Fatima Bey (12:40.142)

But there's, you know, I say things, I will, say it in both ways at different times, but I do it that way on purpose because it will get different responses from different people. But at the end of the day, what I want people to is rise up and live out their passion and live out their purpose. So your podcast, if you are just doing it so that you can breathe on a microphone or say, did some stuff, well, you probably aren't going to go very far. I'm going to be honest with you.

You're not going to go very far because that's not a driver. You've got no gas in your tank. You’ve got a beautiful car that is empty. You need gas to drive. What's your gas? 

Dave Campbell

Come on. 

What's your gas? You know what I mean?

Dave Campbell

Keep keep going Fatima, keep going.

Dave Campbell

And a lot of times we don't think about that. Now, what I want to say also, I want to make sure I give some balance with that statement. Sometimes we always say, you know, just get started, just get started, which is true. Dave preaches it all the time. Just get started, just get started. Cause he wants to see everybody have podcasts and get out there and do, he wants to see everybody spread some gems because there are a lot of people with covered up gems out there. And I completely agree. However, get started.

Yes. But make sure you find that passion. You don't just keep going, running on fumes. Why do you want to get started? Like, what's your real passion? What's the real reason? And my podcast, I talk about, let me tell you, I talk about real serious stuff. I think I have an episode that's called Rape. Nothing else, nothing else knows just the word rape. I made it a two part episode because obviously that's a heavy topic. So I split it up into two, two episodes.

Dave Campbell (14:02.178)

Great.

Dave Campbell (14:25.134)

I put, they came out at the same time. didn't spread them, which is what a lot of people do. But I think that that was dragging it out too much. So I put them at the same time so you could listen to it in doses. It was an excellent episode, but obviously not an easy one to listen to. I talk about stuff that is very hard hitting. I'm kind of like the black Barbara Walters of 2025 in a way. In that Barbara Walter was known for going into the areas and talking to

and talking about things that were taboo at the time or, my God, if it's a difficult conversation, I'm probably gonna go after it. And here's the reason, it's not for shock value, because if you listen to my episodes, I'm not about shock value, I'm about impact. If we need to talk about it, if we're trying to avoid a topic, it's because we need to talk about it. It's because it's uncomfortable. For me and my podcast and...

For others, it's gonna be different because some people talk about more lightweight stuff because that's their focus. But the principle behind what works is gonna be the same. So for me, I'm looking to make an impact on who? On the teenagers of the world and the teenagers of the world who are still, who are now in adult bodies.

Dave Campbell

Mm-hmm.

Fatima Bey

because mentally they're still 13. That's half of your adults right now. So yes, my podcast is for teens, but who's it really for? I have evil plans. So no, but really it's talking about different issues. So anyway, I really focus on the issues that I know that are real issues for people.

Fatima Bey (16:11.852)

The most, I would probably say the most, like, whoa, I get this response from people when I tell them the name of this episode is, the name of this episode is, my children were molested right under my nose. I don't think you can get any more sensitive than that. And it was an episode that was definitely deep, but valuable. So, but my point is, I don't just talk about fluff.

and stuff, I offer value. And it doesn't matter if your podcast is about bows and arrows. Offer values to those who use and are a sportsman with bows and arrows. And there are podcasts out there literally like that. Your focus is on Shih Tzu dogs. That's all you talk about is everything Shih Tzus.

So offer value to them. Don't just tell them, make sure you brush their hair. Well, yeah, they know that already. So talk about the different micro things that you have to deal with. And that's one of the key things I think a lot of podcasters don't always think about. Focus on micro topics. You'll have more content. And I know, I'm sure you've said this at some point, Focus on micro topics. really matters. So what I do is like, for example, I talk about mental health and abuse.

A lot. Why? Number one issue for youth across the world. I'm sorry, for humans across the world.

So

Fatima Bey (17:46.156)

I'm gonna talk about it. I talk about careers and education as well because that affects the youth. But if you go between the two, I would say maybe 60-40, 60 sitting on the mental health slash abuse, I'm generalizing it category. Why do I talk about that? Because that is the most unspoken things that we're not dealing with that are kicking us in the ass. It's everything we're not dealing with, it's already hitting us over the head.

in life. It's called bad relationship over and over again, the same guy with different body, the same girl in a different set of genes. And we keep going through the same thing over and over again, but back to podcasting.

Dave Campbell

So for you, you Fatima, what has changed for you? How has your mind shifted as a podcaster? Here, use the name of your show. How has your mind shifted in podcasting? What have you started with two years ago? And kind of what are some examples of what you've changed over the last two years as you've grown?

Fatima Bey

Yes, a lot of things. I was always organized when I started. I always had a professional email template set up. I'm going to give you some logistical stuff that I did that's different because I think a lot of people could learn from this. I do this, by the way, if you look at my website, if you look at my online presence, it looks like I have a team of people, but it's just me and all my personalities. So this is about 15 of us.

Dave Campbell

He he. He he.

Fatima Bey (19:16.728)

Fatima Bey 2, Fatima Bey 3, and we all work really hard. I'm the producer, I'm the host.

Dave Campbell

Your Christmas party must be a really big party. 

Fatima Bey

It is. There's so many mirrors and we all enjoy it. No, but here's the thing. I started off, I'm not gonna stay that way. I'm very soon gonna have to change that. But I'm setting, I'm in the process of, and I think you're all just gonna learn from this too. I like to be transparent so people can learn. I'm in the process of making sure that everything's in place so that when I do get an assistant, which will include AI.

that everything is ready to handle that and I'm not still figuring certain things out. There's always gonna be a degree of figuring certain things out. There's a learning curve for everything. That's normal. But I think it's important to be as wise as we can in how we go about things and not just do them. So I try to be wise in all that I do. So back to your question, when I first started the podcast, I had an email template set up.

I use Podio for, I use Podio forms. Podio is a, it's not a CRM platform. I forget. It's a, it's kind of like, God, what is the name of that? It starts with an A. It's a platform where you have workflows and data. And there's a name for it that's escaping. We all know the term. It's just escaping me right now. But they are, they're like, that's a, you know, and I'll remember after we hang up.

Dave Campbell (20:47.512)

Yeah, people are yelling at the speaker.

Dave Campbell (20:52.942)

But so I used that, like I had a process, people filled out a form for Podio. It went into my Podio system. I didn't have to do anything. I would send them a link to fill out the form. I had an email process going back and forth in emails. now most people don't do this, but I actually have all of them, all, except for the international adults, all of my guests.

Sign a contract. Anybody from the new, well, except for international, other countries that don't care so much because they're not as happy as we are here. So Canadian and US, yes, it's true. We're just crazy when it comes to that. Everybody signs a contract. It's not anything that's crazy or overwhelming, but it just makes sure that I basically, I got your voice and I can use yourself. just putting it in plain English.

I have everybody sign a contract. I started off with that from the get-go. So I have people sign a contract, but this was all done through email. It was a process that had place 0.1, 0.2 inside Podio. had a, and I still have a workflow list, a checklist that is automatically, it's automatically put in place once somebody fills out a form. So once a form is created, there's a checklist that's created.

Did you send them a thank you email? Did you blah, blah? And I have this so that I don't forget anything because I'm human and I can and I juggle a lot. that I did. Well, fast forward to the future. I now have what most TV studios and big media do. I have an onboarding page. So once, but my onboarding page is not publicly linked intentionally because I vet every guest. don't just accept everything. I am not a trash can.

So I don't just accept everything. And so I vet, I literally vet every single guest. And once I've decided that I think you have value and I'm gonna put you on the show, I send them to the guest onboarding page. I have everything set up with that onboarding page so that I, all I have to do is send you an email, which I have templated inside my email. It's got links to the onboarding page, everything else you do yourself. So you go there, you fill out the form, you sign the contract.

Fatima Bey (23:18.286)

and it takes you to the next step, all the steps are listed, and then you go ahead and set up your schedule, your pre-call or recording, because I give people an option. All of that is automated now. So it takes all of that back and forth out of my hand. It's less frustrating for me and the guest. also for, know, some of my guests, they're just as busy as I am, so why not make it easier for them, you know? The easier you make it for your guests, the better guest experience they have.

So that's just, I'm just giving you one example with details so you can see that logistically I have grown, I started off organizing in the first place, but now I have streamlined my organization to a much higher level of functionality. So like that onboarding page, again, you only typically will see that with big media. You don't see it with a one little old me person.

Dave Campbell

The other thing, Fatima, I wanted to bring up, because you shared this with me and I think it's brilliant, is when you're talking about your guests and how you always make sure you have the right guests for your audience. have this hot dog stand principle that I don't hear anybody talk about as kind of a filter for keeping people away from your community that don't bring value. I love that that's your main focus. Everybody that comes on the show.

you bring value to my audience. It's why you're here on my show, by the way. You bring value. That's why you're here. So could you explain this? Because I think it's brilliant and I want everyone to steal it and give credit to Fatima Bay. But can you explain how this hot dog stand principle works for the audience so they can use it?

Fatima Bey

So I have a principle when it comes to the episodes that I have, the topics that I'll talk about. And when it comes to the guests, I use the exact same principles for both. And I keep all of those in mind when I'm looking at people. So I said earlier that I vet every single guest. I'm not exaggerating and I'm absolutely very serious about it. You could be as famous as hell and I will reject you for my podcast if I don't feel like you have value to my audience or you're gonna spread because you're gonna spread poison or you're just an airhead.

Fatima Bey (25:26.59)

Or you've got, you're just empty, you got nothing but cool whip to offer. So here's what I say. When I look at every guest, because I'm at the point now, okay, I always want to mention this, sidebar. When I first started, this is another detail, and I want your audience to hear this because I want some of them to pat themselves on the back and for them to see this as a goal as well. When I started my podcast, I was reaching out looking for guests, right? As we all do when we start a podcast. I am now at the point.

where I have lists of people waiting for my response as to whether or not they could be on my podcast. I get emails requesting to be on my podcast literally every single day. You know that you have moved up in ranks when you have agents reaching out to you, not just people. have both and probably always will have both, but I don't look at how big your name is, whether or not you're famous or whether or not you're just an everyday person.

If you have value to offer, it's on. As long as you're not a crackhead, you're just gonna just be a little crazy. But I look for that too. But you know what I mean. I look for people that can offer value. So here's my standard. This is the analogy I was telling Dave earlier that I use. So my podcast is a restaurant. I would like it to be a five-star restaurant. I'd like to treat it as a five-star restaurant. If you go to a restaurant,

You're not expecting hot dogs and chips. You're expecting food, steak and potatoes, pasta, big old salad with everything in it, whatever it is for you. Shrimp, I like shrimp. So you're expecting food. You're not expecting a hot dog stand. A hot dog stand, while I do love hot dogs, let's be real, hot dogs are not food. There's absolutely nothing that's than food.

Dave Campbell

People that's there goes my sponsorship because I hot dogs as a sponsor for this podcast. Thanks Fatima.

Fatima Bey (27:24.483)

Yes.

Fatima Bey (27:30.254)

Now, I'm not saying don't buy hot dogs because I eat them too. I eat them too, but they have their place, their quick food. They're not there. You can't live off of hot dogs, you'll die. They're there for their great affairs, they're great at barbecues and cookouts, they're great for a quick snack meal, but they're not, but don't mistake it as food. A steak, a potato, no matter which way you cook it, some rice, that's food.

So the way I see it is my podcast is a restaurant. When I look at my guests and I look at the topics I wanna talk about, I see them as a plate of food versus a hot dog. When I look at a guest, is this guest, do I see a plate of food or do I see hot dogs hanging out their pocket? If I see hot dogs hanging out their pocket, no thank you. And I actually will respond and tell them no thank you. Like most people just ignore them.

I kind of felt bad about doing that because I don't like when people do that to me. So I actually created a template email that I send when I'm rejecting someone. I actually send rejection emails all the time now. And most people don't bother to do that, but if you make it a template, then it's not hard work for you. But I think it's only fair. I think it's only fair to do that. You never know what dialogue might come out of that and what people might learn. But it also helps you to keep from getting spammed because the agents know that this old...

crotchety person that can't relate to teens is not gonna be on my show, then they know not to bring those people to me. And so I look at every guest and say, do they have food? Do they offer food or is it just hot dogs? This is not a hot dog stand. I'm not talking about a hot dog restaurant, because those do exist. That's a different thing because they're gourmet hot dogs.

They're whole nother level and they are a restaurant because they also also usually offer more than hot dogs I'm just talking about the general principle a hot dog stand again is quick food. It's not nutrients I am NOT here to be impressive. I am here to be impactful. So If you can't offer that then you're not gonna be a guest on my show I don't care for Oprah. I don't care for Beyonce I don't give your Gary V and I love him now he would be on my show because he would offer You if he would ever be willing to be he would offer a real actual tangible

Fatima Bey (29:52.256)

advice that people can use and implement and has value. But just because someone is famous, they're a famous singer. Okay, that's nice. But what? Okay, that's nice. You just told me all the frosting. I don't see the plate and your food on your plate, what you got to offer. You know, it's like, what are you offering? And this is something I got to address this is something I find actually kind of frustrating that I get a lot.

Dave Campbell

Yeah.

Fatima Bey (30:17.356)

Just because you wrote a book does not mean that we care. I'm just gonna say it out loud. Just because you wrote a book, so what? People come out with books every 12 seconds, big deal. I have people who are authors on all the time, but it's not because they're an author. It's because we weave in the book into the conversation, but I actually rarely make the conversation about the book, unless they're like a novelist, obviously, that's different, but.

And I've only had two people on the Denonoblist. I stay away from people that, I'm an author, I just wrote a book. Uh-huh. I'm just like, I'm not impressed yet. Even if it's a good, even if it's a great book. Well, if it's a great book, then let's talk about one of the contents in the book and let's talk about that. And then it's easier to sell your book. Here's the other thing I look at. That I don't, I have never myself, maybe you have Dave, cause you've talked to more podcasters. I have personally,

Not once heard this from another podcaster The one of the reasons I'm picky about who I would have on my podcast is not just what do they have to say? The other thing I look at is am I willing to support them? Because you are now on my podcast

Dave Campbell

Hmm.

Dave Campbell 2 (31:36.812)

And if you look at her seal of approval.

Yeah, if you come off as a crazy cuckoo, then guess what? Fatima don't have no standards. And that's not what I'm trying to put out there. I do have very high standards. Matter of fact, it bothers some people, but I'm okay with that. Fall away. So, I look at, do I want to support this person? Here's my other objective with my podcast. I'm there to support the teens. My other objective as a...

entrepreneur, as a small business owner. want to, I love, I genuinely love to promote other people who are doing good in the world. So someone who's a small timers, they're writing their first book, nobody knows who they are. I might have them on the show. Not because they're going to bring numbers of squirrel brains, but that's another thing. I call them squirrel brains. People that just follow the next shiny object. They're not real followers. I don't care about them.

I'm not interested in attracting them, but they have value because they just wrote this book and it's about their life and their life is interesting and their life relates to a lot of teens around the world and they got something to say. I just did an interview like that yesterday. I can't wait for her to come out. And I look at, I willing to promote this person? And I'll give an example. If they're on my show, matter of fact, they get to a point where they're actually talking to me, I've already decided that the answer is yes, because they're not.

even going to meet me unless I've already decided that they have value and want to put me on the show. And some people don't know that until they start talking to me during the pre-call, they're like, wow, well, thanks. And I, because I want them to know I see value in you and that's why I have you on the show. What that does is it lets them know what my mindset is, but it also boosts their ego. And that boosts the energy of the interview. There's strategy behind everything, you know? So.

Fatima Bey (33:34.944)

When you have, I'll give an example of someone that I had on, well that I didn't have on. This girl, kind of in the beginning of her coaching career, and again, I'm okay with that. I'm not looking for people that are at the top of their game. I also want people that's beginning, because that's relatable too, you know? And again, I like to promote people that I think have something good to say that could help people. I don't have to agree with everything about them.

And I want to say that to your audience as well. You don't need everybody to agree with you. I don't agree with everything, every single guest. Everything's about everything. If that was the case, I'd be having a podcast all by myself every day. that would never happen. But, you know, as long as they have a good message that adds value, they have nutrients, nutrition, what's the word on the, nutritious. Nutrient rich, nutritious food on their plate.

Dave Campbell

I think it's...

Fatima Bey (34:32.448)

I'm all for it. I will help you serve it. I had a girl that was going to be a guest on my podcast. And she, this is back before I had the street, the, the onboarding page that I now have, which I only, did that earlier this year. So that's a little bit newer. but I, was going to interview her. And at the time I meet everybody have a pre-call because what I don't do, which most podcasters

Do is they just get on and start interview people with no preparation. No conversation. I strongly disagree with that I Strongly disagree with that is for some people I just wing it and you might do okay doing that But you'll never do your best because some of those people that do okay could be far more amazing if they prepped And they get away with winging it but I'm like man you you just a dusty diamond you not shining like you could

Dave Campbell

That's a good one. 

Fatima Bey

I just made that up. it's right. So she was supposed to be on the podcast. And in long story short, this girl was going back and forth and email asking me the same freaking questions over and over again. It's very I was very, very detailed and very clear. I left absolutely no room for misunderstanding in my emails. I went over and over and over and over again and make sure still I was just like

Fatima Bey (36:02.584)

There were other details to it, but long story short, she was such a frazzled brain that I was not comfortable sending anybody to her for coaching. So I just didn't have her on. She was scheduled, but it was like, no, that's okay. And I'm very picky, so I don't get to the point that was earlier in the beginning of my podcasting. I've met people with a much harsher lens now than I did at the beginning.

partly because I can, because now I have people requesting to be on my show. But also, you know, I'm like, well, I already talked about this. I don't want to have the same conversation over and over again. That's not adding value, you know? I really try to genuinely have different conversations. And even if it's on the same topic, it'll be from a different perspective, you know? This way can offer value. But I think all of you, when it comes to your content, all of you listeners, podcasters, when it comes to your content,

I think that you should use my analogy. Whatever your topic is, even again, if it's bow and arrow, can this guest, if you're gonna have a guest, can this guest offer food or are they just offering hot dogs? Now some of you might have alternate between food and hot dogs on your episodes. There's nothing wrong with that. That's a way of doing things too. If you wanna keep things a little lighter. I have no problem with keeping it all heavy because I like to talk about the uncomfortable things.

But that's one thing that I would absolutely, I think that every single podcaster should take that principle to apply to their podcast. And again, it's going to look different for you depending on your details, but it's the principle I'm talking about. It's something that all of you should do because that is what I'm going to, that, don't care what your topic is, that's what's going to make you stand out is your value, not how frequently you go and not how many freaking awards you paid to have. But by the way, I heard your episode recently about that and it cracked me up.

But technically I don't have any awards yet, but I do have recognition and honestly, I would rather have a free recognition than a paid reward.

Dave Campbell (38:10.248)

Right. That big thing behind that episode is that I just wanted people to equate the award to the value to the audience. It's great when people acknowledge you. It's great when people pull you on a list like you mentioned. That's beautiful. Right. And again, you didn't chase it. No. But the idea that I can just pay for recognition and then use that as leverage. didn't. I just paid money for that. Yeah. It's a transaction. all that

Yeah, yeah, and I

Dave Campbell (38:39.586)

do it all the time.

Dave Campbell

That's a different thing than what you talked about earlier.

Faitma Bey

And I do want to I do also want to just I mentioned feed spot, but I didn't mention million podcasts on They've recognized me quite a bit So I think I should I think they deserve props because they've been recognizing recognizing quite a bit Yeah, they're trying to build a name for themselves and I think they're doing it by recognizing people that will recognize them back on but

Dave Campbell

Yeah, so Fatima at the beginning I mentioned your website as a guide for podcasters. Now, I would almost want to, because I don't want to chop off the conversation and cut this too short. So what I would, I'm proposing to you, let's talk about a little bit here as we wrap up, but would you come back and focus more just on the website side of your podcast? Cause I want to give it more time than, you know, a quick overview. Is that okay with you that we come back and

future and do a little bit more just specific to your website and how you designed it because I think it's a great model for podcasters. Okay. Let's talk about it. Let's talk about it because what I do like is how you've done the sorting feature where I can search as well of your topics and how you've grouped them together. So I'll have a link for people to go directly to what we're talking about as we mentioned this but can you just give us an overview before we leave about how and why.

Fatima Beyl (39:41.292)

Yeah, absolutely.

Dave Campbell (40:01.526)

Yes, you set up your website this way Yes as a sample for people listening on how they can do their show better And as well talk about talk about the address line how you have the name of your website episode number mention that as well, but yeah, come on give us an overview

Without

Faima Bey (40:11.758)

Yeah, yeah, yeah.

Fatima Bey (40:15.758)

There's a lot I go over, so not to dive too deep into it, but I have made my website the home of my podcast. My podcast is hosted on Buzzsprout. Love Buzzsprout. But I want traffic to my site for several reasons, because I'm also a coach. There's a lot of reasons. But I want traffic to my site. I want to own it all. So what I did was I created... I have a page for every single...

Episode of my podcast. I just told y'all I'm at episode. I'm over a hundred right now So as some of those are double episodes, so it's actually way over But I'm over a hundred episodes right now and it's just gonna keep growing I made sure I spoke to the company that hosts my website to make sure my my website can grow like that I did that before I did it I was like can I cuz I'm I have like 200 pages before you know it. So is that okay? How's that gonna work? I'm slow things down

I made sure I had those conversations so I don't end up with surprises later. But we're good, but it's also because of how I designed my pages that it works. So my pages are lightweight, and what I have at the top of every single page is I have a player. So you don't need to do anything but click on the page and click on the player and go about your day and listen. That's all you gotta do. You sign into anything, you don't just play. Doesn't matter where you are, on a phone, a computer, anything, just hit play and you can listen.

I try to make sure that there's no barrier to entry on any of it. there's that, there's a blog underneath it. And then I have a transcript on every single page. But the transcript is not all laid out. You have to click on it to see it, but it's still evident for SEO. but here's the other thing that Dave was talking about. FatimaBay.com is my website, slash pick a number, and that's the episode page. It's not.

MindShift Power Podcast dash episode dash dash some big long ass address. It's not, I do not do that. So the podcast, my podcast has a permanent home on my website. Every single page has it, every single episode has its own page. And if you know the episode number, which is in every title, I do that intentionally. So.

Fatima Bey (42:42.562)

FatimaBey.com slash 82. Well, 82A, that's a particular episode. Then it takes you right to the episode, even if it's a bit. It's just, kept it really simple, user friendly. But having your podcast on your home, on your website is a really big deal. Now I'm not the only one that has players on the website, but I've never seen it the way I did it. But we can talk about that in another episode. I don't wanna give away all my secrets for free.

Dave Campbell

What?

Fatima Bey

But I can give some helpful tips and show some examples where they can, and it doesn't, everybody doesn't have to do exactly how I did it. But I always tell people, look at the principles of what I did, not just what I did and how I did it. Your colors might be different, you might keep things more simple than I do. That's okay, that's your style. For me, if you look at my website, everything's pretty. your audience doesn't know this, but I make a design wedding gown, so everything has to be pretty with me. That's just me, that's just my style.

But yeah, would love to, I would absolutely love to come back and talk about my podcasting model because quite frankly, I've seen others similar, but I haven't seen a single website on the planet that, a single podcast on the planet that quite does what I did.

Dave Campbell

Yeah, I love what the your tab as well on your podcast where you can listen and you see I've see I see apps on here I've never heard of before where your podcast is on these players I've seen these before that's really amazing

Fatima Bey (44:10.286)

Oh yeah. Oh yeah. That's Dave's, that's Dave's fault too. So I, my Shift Power podcast is on over 60 platforms around the world. I made it a point when I started my podcast, if it's a platform, I need to be on it. That was it. I think I said this even in the last recording we had, but at the time I might've had like maybe 40 or something, but now I'm on 60 and I'm not even on all the ones I want to be on, but I'm okay if I'm not on every single one of the world. But

Dave Campbell

Nice.

Fatima Bey (44:39.872)

I am on every major one, but all these other smaller ones that I never heard of either. And then I found myself on them. Like for real, started, I just started doing searches for my podcast. I was like, I'm on this one. Because what a lot of them do is they they'll grab from ListenNotes and Apple and Spotify. For one of those three, they will usually, if they find it, they'll grab it and put it on their platform and say, look, you can listen to this. It makes sense. I think it helps. I think it's, I think it just helps the whole podcast world evolve pretty well.

I it works. So I kind of like that they do that. But yeah, I'm on 60 plus platforms around the world. And Dave, who's been podcasting for what 142 years, if you have never heard of somebody's platforms, I'm doing damn good.

Dave Campbell

Come on, that is amazing. Yeah, and if you want to see as you're listening and you're like, well, where am I on all these apps? And like what are you guys talking about? Go to pod dot link. Yeah pod dot lank and just search for your podcast name and you will find Everybody that's pulled your show into their app and you'll see apps. You've never yeah I'm gonna trees all over the world, right? And then you can just put those links like Fatima's done on her show our podcast page and just put them on your on there and

Fatima Bey

That's how I got

Dave Campbell (45:55.234)

give them up to people and they're always adding new ones all the time. So if you're not on some of these, so compare Fatima's page, which is a great example to your page and go, how come I'm not on these other 10 that Fatima's on? Then do your homework. And if you don't know how to find these, Fatima will definitely help you. She's a very helpful and kind person. So reach out to her and go, Fatima, how did you get on this app? Right. And then we'll send more people to you to come in and to communicate with you and check out your show as well.

I know Fatima

Fatima Bey

I even send rejection letters. That means I don't ignore anybody.

Dave Campbell

I like it. Okay, so Fatima, you're gonna come back. We'll do a more deep dive into your website, how you set it up. You built this yourself, which I love, and there's a lot of things we can learn. If you want to get a sneak peek before Fatima comes back, we'll have a link for her website in the chat as well and in the show notes. Go check it out. I'm sure you're gonna love it. And make some notes before you come back and listen to our next episode with Fatima, because she's gonna answer them all. She's...

She's an amazing person and she just here to serve, right? And I'm, want to celebrate with you Fatima as well. Two years in podcasting. The stat I saw was 34 % of podcasters get past episode 10. What? 10. 34%. Are you serious? Yes. Wow. That's on podmatch.com slash report. Go there and check that out. It is like the most heart wrenching number I've seen. That's crazy. see that many people not.

Dave Campbell (47:33.006)

school continue with podcasts. to see you two years later continuing to pour into your audience, your community and these kids, no matter what age, the topics you cover, how you show up for your audience, it's just beautiful. And all of the good things that are happening for you are the result of hard work, dedication. You just don't give up. If you run up against the wall, you just build a bridge or build a ladder. You're just, you never get stuck.

by this stuff. You always see around corners, which I love. So it's an inspiration for everybody that's listening.

Fatima Bey

I do want to say one more thing. When it comes to, I just thought about this and I think it's important to mention, when it comes to guests, with over 100 episodes, there are maybe about five solo episodes in all of that. I don't know how many solo, I'm guessing about five. I don't do too many solo, but I think it's good to break it up once in a while. Out of over 100 episodes, literally, I actually like every single guest that I've had.

except one woman. That's it. There was one woman who was kind of bitchy, but everybody else I actually like. But that is a testament to the fact that I am so particular about who I have on in the first place. You are better off having 10 episodes of value and 10 people that follow you with rigor than 100 squirrel brains who are just looking at the next shiny object.

Dave Campbell

Right. Yeah, you are the gatekeeper for your audience. You're the ones are going to bring value to your audience. You're not going to let just somebody come by because they're available. Right. And they want to be on your show to talk about whatever. At the end of the day, if they don't bring value to your audience and they don't make your audience better, they shouldn't be on your show.

Dave Campbell (49:23.694)

So Fatima,

Fatima Bey

My website is FatimaBey.com.

Dave Campbell

Starting point for a new listener for your show. You got so many episodes. Is there a hey go listen here first? This is a great episode to start

Fatima Bey

Ooh, episode number 76. episode 76 for teambay.com slash 76 is my precious Janaya. So she's a girl that I started coaching a couple of years ago. When I met her, she didn't believe that she had any value. She thought she was stupid, didn't think she was going to finish high school. Going to college was like, are you on crack? Are you crazy? That was a pipe dream. Like what? That was out of range for her in her mindset at the time.

at the time. She was dating a guy who's just a loser and an abusive, know, emotionally abusive. That's what she was when I met her. When I asked her, what gifts and talents do you have, she looked at me like I had six heads and I asked her to pet one. Like, what are you talking about? Are crazy? I don't have any gifts and talents. I don't have any value. She really believed that about herself. Fast forward to episode 76. She now understands her purpose and she's gonna be a family attorney. She's in college.

Fatima Bey (50:41.396)

and the college that she's going to and the program she's entering is a program that will fast track her to law school, which is a block from her school right now. And not only that, episode 76 was recording during the school year earlier this year, or maybe late last year. This girl ended her first year of college on the freaking Dean's List. On the Dean's List, I am so proud of her and so happy. It makes me wanna cry. I literally have cried about it.

Dave Campbell

Come on.

Fatima Bey (51:10.958)

Because I see how far she's come and I'm so proud of her and to get this girl to a point where she's actually confident in herself and her future. Not that she doesn't have moments because we all do and that's normal, but she's going strong. The fact that this girl thought she was too dumb for college and it wasn't a reality for her and she ended up the first year on the freaking Dean's list. Like with a 3.8 or something like that.

Dave Campbell

Another proof, another example that you can count the number of seeds in an apple, but you can't count the number of apples in a seed.

Fatima Bey

I love that quote. I'm always talking about apple seeds. I love

Dave Campbell

The potential for that one seed to produce fruit you pouring into one person and Seeing them transform in real time from hopelessness to hope You can't count the potential for this and like and who she's going to impact and

Fatima Bey

Yes.

Fatima Bey (52:10.744)

Likewise, Dave, you do this for podcasters. I am absolutely a thousand percent positive that you have planted so many forests you don't even know about because you've done it with me. You have planted so many seeds in my head. Literally every single time I talk to you, I'm writing notes. I'm not exaggerating. just, I just, y'all listen, I just wrote some notes before we started this conversation. This man is

Always always looking to deposit in all of us and I love it and I appreciate you so much for it and one day I'll probably be thanking you on a big stage, but right now we've got this stage. So thank you

Dave Campbell

Everyone go check out Fatima. There's great people in the world and podcasting brings great people together. And if we can help each other to reach an audience and help that girl find. If we only did it for her and a hundred episodes and all this work website, podcasting, everything that you do. And if only one person's life was different, Fatima, I think you'd show up for that. It's all.

Yes. my god,

Fatima Bey (53:19.022)

Another episode I think people should listen to is 82A. I tell my personal story for the first time my entire life. I must warn you though, I'm going to give you a warning, it's very raw. Very raw. So I tell my story about how I moved from where I was born to New York and how we escaped and I just told the truth about it.

I think people will get in maybe a little glimpse into why I'm so passionate about our youth and helping people. And again, those passions, whatever your passion is, even if it's just bow and arrow, whatever your passion is, that's what you need to go for and be 100 % with it. Don't halfway water down anything because then you're just another blah like everybody else.

Dave Campbell

Right. Everybody, Fatima Bay, go get your mind set shifted with some of the best people in podcasting on Fatima's show. Some great stories that are really going to help you share this with the young people in your life who are looking for some kind of point of reference when they don't have a good example at home and they're looking for somebody, an adult, that pours into the youth.

You just found her Fatima back. Thank you so much for

Fatima Bey

Thank you so much Dave for having me.

Dave Campbell (54:50.572)

Hey, thanks for listening to the podcast all the way through to the end. I love having these great guest co-hosts on the show to share their podcasts with you. You have some homework to do. What I'm asking of you is to go check out our featured guest co-host today. Go over and listen to their podcasts. The links are always in the show notes. I'd love for you to go and give them your love and support.

And I think if we can all do that for each other, podcasting will be a lot more fun for all of us. So it's time to do what you've asked others to do for you. It's time to do for this guest co-host links in the show notes. Go over and check out their show and leave them a review. Do the follow. Go listen to their episodes in full, the entirety of an episode, which again shows to the apps that it's a good podcast.

because you're going there and you're staying to the end. Probably one of the best ways you can help a podcaster grow their audience and be shown to more people is by simply going and listening wherever you listen to the very end, like you're doing right now here. This is the perfect way to signal to wherever you're listening on, this is a podcast worth promoting. And all of the apps want you to stay on as long as possible. So.

go over and listen to our guest co-host episode and leave them some feedback. If they have a buy me a coffee, send them a coffee. If they have a speak pipe, send them a voice message. If they have an email, send them an email. If they're on Instagram, send them a direct message. Do something to support our guest co-hosts. They've given up their time to be here with you, to be here with me, and we can give that back to them with time and attention, our love, our support.

Thank for doing all that for me as well. Here on the How to Podcast series, we'll talk to you soon for our next episode.

Fatima Bey (56:55.502)

I want to encourage every podcaster, new or seasoned, to follow Dave Campbell. He is one of the few people in this industry who genuinely shows up for others. His link is in the description, so go learn from him. And one more thing. Since Dave and I recorded this conversation, I've upgraded my entire online presence even further. The website, the systems, the experience, all of it has leveled up.

If you want to see how I'm building the MindShift universe from the inside out, visit FatimaBey.com. And thank you for listening.

(Music)

The MindShifter

Shifting minds had over the world